Freeze meanz Heinz! Baked beans shall be bought FROZEN as firm appears to rebrand the tinned snack’s picture

  • Transfer is a part of a plan to ‘liberate’ baked beans from their old style picture
  • Meals big will increase the product into new codecs – together with a frozen possibility 
  • The push started with the launch of a microwaveable breakfast pot final month
  • The model added £25.9m in further gross sales final yr, taking them as much as £229.2m
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Heinz will launch its baked beans in freezer packs because it appears to rebrand an important British favorite.

The transfer is a part of a plan to ‘liberate’ baked beans from their old style picture and as an alternative flip them into ‘the brand new avocado’ by enjoying up their dietary worth.

US meals big Kraft Heinz has drawn up the ‘beanz liberation train’, which can see the product increase into new codecs – together with a frozen possibility – that it hopes will enchantment to children.

The push started with the launch of the ‘beanz protein pot’ final month – however at the least one other six merchandise shall be launched this yr. 

The move is part of a plan to ¿liberate¿ baked beans from their old-fashioned image and instead turn them into ¿the new avocado¿ by playing up their nutritional value (file photo)

The transfer is a part of a plan to ‘liberate’ baked beans from their old style picture and as an alternative flip them into ‘the brand new avocado’ by enjoying up their dietary worth (file picture)

The microwaveable breakfast pots included not solely its signature beans, however sausage, spinach and scrambled egg as properly.

Jojo de Noronha, Kraft Heinz’s Northern Europe president, goals to show baked beans into ‘the brand new avocado’ by emphasising its ‘superfood’ credentials. Superfoods are objects which are wealthy in nutritional vitamins and helpful vitamins. 

She stated: ‘Beans on toast is excessive fibre, excessive protein and sluggish launch of power. Shoppers perceive the profit however they don’t recognise them as a superfood but.

‘We need to take them from a household consolation to a well being and wellness meals that’s recognised pretty much as good on your physique.’

She additionally informed the Grocer journal that Heinz needed to lure again youthful buyers because the model has misplaced its enchantment with them over the previous decade.

‘Previous codecs like beans or pasta in a can are implausible however if you happen to don’t deliver relevancy, these shoppers gained’t be there re,’ she stated.

The push began with the launch of the ¿beanz protein pot¿ (pictured above) last month ¿ but at least another six products will be released this year

The push started with the launch of the ‘beanz protein pot’ (pictured above) final month – however at the least one other six merchandise shall be launched this yr

Heinz Beanz has been successful in lockdown with many consuming at dwelling extra. 

The model added £25.9million in further gross sales final yr, taking them as much as £229.2million, based on retail analysts Nielsen.

American Henry Heinz first bought his model of baked beans in 1886 to London’s Fortnum & Mason retailer they usually went on to grow to be a purchasing basket staple. 

In 1967, the model launched the slogan ‘Beanz Meanz Heinz’, which grew to become one of many best-known of all time.

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