Los Angeles man, 90, spends $10,000 to take out two newspaper adverts telling AT&T CEO that his web service is simply too gradual – and he receives a name from the corporate’s government workplace immediately
- Aaron Epstein, 90, has been fighting gradual AT&T web at his residence in North Hollywood
- The annoyed senior citizen – who has been an AT&T buyer since 1960 – determined to take out two newspaper adverts alerting the corporate’s CEO
- Epstein spent $10,000 for the commercials to run in separate editions of The Wall Road Journal
- Epstein’s costly gambit paid off, and he acquired a name from the corporate the identical day the adverts ran
- He says he’s ready to cease being an AT&T buyer after 61 years if the telecommunications big doesn’t enhance their web speeds
A 90-year previous Los Angeles resident has taken out two quarter-page newspaper adverts to inform AT&T’s CEO that his web service is simply too gradual.
Aaron Epstein spent $10,000 for the 2 adverts to be featured in two separate editions of The Wall Road Journal on February 3 – regardless of family and friends urging him to make use of social media to get his message out.
However Epstein – who has been an AT&T buyer since 1960 – doesn’t have Twitter or Fb, and determined to take a extra quaint method so as to get the eye of the telecommunication firm’s boss, John T. Stankey.
Epstein settled on taking out an advert within the Dallas, Texas version of The Wall Road Journal, the place the corporate relies.
He additionally positioned an advert within the New York Metropolis version of the identical publication, hoping it could entice the eye of buyers.
Aaron Epstein spent $10,000 on two quarter-page newspaper adverts telling AT&T’s CEO that his web service is simply too gradual
Epstein’s open letter (pictured above) was printed in each the Dallas and New York editions of The Wall Road Journal on February 3
‘Open Letter to Mr John T. Stankey CEO AT&T ,’ Epstein’s commercial started.
‘AT&T prides itself as a frontrunner in digital communications. Sadly for the individuals who dwell in North Hollywood 91607, AT&T is now a significant disappointment,’ the senior citizen subsequently declared.
‘Though AT&T is promoting speeds of as much as 100 MBS, the fasted now accessible to us from AT&T is simply 3 MBS. … Why is Why is AT&T, a number one communications firm, treating us so shabbily in North Hollywood?’
Regardless of claims that social media might have been a less expensive and more practical means of garnering AT&T’s consideration, Epstein’s commercials rapidly grew to become the speak of the city.
He instructed KTLA on Thursday that he acquired a name from the corporate’s government workplaces the exact same day the adverts ran.
‘[They told me] ‘We will see what we will do for you”, Epstein instructed the information community, including that the corporate might set up new fiber optic cables in his space.
The letter was little doubt learn by John T. Stankey (pictured), because it ran in two editions of The Wall Road Journal – attracting the eye of staff and buyers
Epstein instructed KTLA that he might have used the $10,000 to take a trip, however has no regrets about splashing the money on the commercials.
‘With the response I’m getting … it’s engaging in my purpose. The cash we might’ve spent for different luxuries goes to one thing that’s additionally giving us pleasure,’ he said.
Epstein says if enhancements aren’t made quickly he’s ready to take his enterprise elsewhere, even after 61 years as a paying AT&T buyer.
In a press release, the corporate instructed KTLA that they invested $3.1 billion within the Los Angeles space from 2017 to 2019, and are frequently working to improve their companies.
Epstein says if enhancements aren’t made quickly he’s ready to take his enterprise elsewhere, even after 61 years as a paying AT&T buyer