Public relations veteran Howard J. Rubenstein died Tuesday aged 88

Public relations veteran Howard J. Rubenstein died Tuesday aged 88

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Public relations veteran Howard J. Rubenstein, who for many years polished and guarded the pictures of New York celebrities and energy brokers from George Steinbrenner to Donald Trump, has died. He was 88.

Rubenstein died Tuesday at dwelling ‘in peace and in no ache,’ his son Steven Rubenstein wrote on the web site of the agency that bears the household’s title. No reason for dying was given.

Howard Rubenstein based the Rubenstein Public Relations company in 1954. 

Well mannered and soft-spoken, he was the antithesis of the stereotypical curt and fast-talking New York City press agent. However his a whole lot of purchasers – from high-brow cultural establishments to politicians – attested to his clout.

Shoppers included the Metropolitan Opera, the Archdiocese of New York, media magnate Rupert Murdoch and the late Yankees proprietor Steinbrenner. 

Howard Rubenstein (left) is seen with Rupert Murdoch and former AOL Time Warner CEO Richard D. Parsons at a 2003 dinner at the Waldorf Astoria

Howard Rubenstein (left) is seen with Rupert Murdoch and former AOL Time Warner CEO Richard D. Parsons at a 2003 dinner on the Waldorf Astoria

Howard Rubenstein, former NYC mayor David N. Dinkins, Tuskegee Airman Roscoe C. Brown Jr. and former New York Governor David A. Paterson attend a 2008 event at The Pierre Hotel NYC honoring the US military

Howard Rubenstein, former NYC mayor David N. Dinkins, Tuskegee Airman Roscoe C. Brown Jr. and former New York Governor David A. Paterson attend a 2008 occasion at The Pierre Resort NYC honoring the US army

Rubenstein additionally labored with Trump through the future president’s extremely publicized divorce from Ivana Trump in 1990.

With Steinbrenner, Rubenstein had his arms full as the general public spokesman for ‘The Boss,’ whose harsh remedy of gamers and managers turned frequent tabloid fodder.

The Yankees honored Rubenstein with an on-field ceremony at Yankee Stadium in 2014 to have fun his sixtieth anniversary in PR. 

‘Howard´s contributions to the Yankees took many kinds through the years, and his optimistic impact on the course of our franchise can’t be understated,’ learn an announcement from the Yankees and the Steinbrenner household. 

‘An skilled communicator and grasp of his craft, he was an adept and considerate listener regardless of how difficult the problem or how tense the state of affairs,’ the assertion added.

PR Mogul Howard Rubenstein and New York Yankee Derek Jeter celebrate Rubenstein and his firm's 60th Anniversary at Yankee Stadium on June 3, 2014 in New York City

PR Mogul Howard Rubenstein and New York Yankee Derek Jeter have fun Rubenstein and his agency’s sixtieth Anniversary at Yankee Stadium on June 3, 2014 in New York Metropolis

Howard Rubenstein, George Steinbrenner and Amy Rubenstein are seen in 2004

Howard Rubenstein, George Steinbrenner and Amy Rubenstein are seen in 2004

In politics, Rubenstein labored with each Democrats and Republicans, befriending each New York mayor, governor and senator over the previous 50 years. 

Rubenstein’s trademark method to disaster administration was to challenge easy statements or apologies, adopted by silence to let the scandal blow over.

Considered one of his success got here with shopper Marv Albert, the sports activities broadcaster whose 1997 responsible plea to misdemeanor assault uncovered lurid allegations about liaisons with a transvestite {and professional} dominatrix.

Albert gave a information convention after which did a blitz of discuss reveals, issuing forceful denials, after which refused to speak concerning the matter additional.

After a hiatus, Albert returned to broadcasting and has loved a profitable profession. 

Jared Kushner and Howard Rubenstein attend The New York Observer's 100 Most Powerful People in New York Real Estate at The Harmonie Club on June 13, 2011 in New York City

Jared Kushner and Howard Rubenstein attend The New York Observer’s 100 Most Highly effective Folks in New York Actual Property at The Harmonie Membership on June 13, 2011 in New York Metropolis

Dick Cheney and Howard Rubenstein attend 2013 Federal Law Enforcement Foundation Luncheon at The Waldorf Astoria on November 22, 2013 in New York City

Dick Cheney and Howard Rubenstein attend 2013 Federal Legislation Enforcement Basis Luncheon at The Waldorf Astoria on November 22, 2013 in New York Metropolis

Howard Rubenstein and his son Steven, who took over the family business, attend the Commercial Observer 2016 Power Gala at Park Hyatt New York in Manhattan

Howard Rubenstein and his son Steven, who took over the household enterprise, attend the Business Observer 2016 Energy Gala at Park Hyatt New York in Manhattan

Rubenstein was born in Brooklyn, on February 3, 1932.

He graduated from the College of Pennsylvania with a level in economics and dropped out of Harvard Legislation Faculty after two months. 

Unsure what to do together with his life, he took a suggestion from his father, a police reporter, to work as a publicist.

Rubenstein initially based mostly his fledgling enterprise in his mum or dad’s kitchen, however quickly rented an workplace after his mom refused to reply the cellphone by saying ‘Rubenstein Associates.’

He earned a regulation diploma from St. Johns by taking evening lessons, and labored briefly as counsel for the Home Judiciary Committee earlier than returned to work as a publicist. 

He’s survived by his spouse Amy and three youngsters, Roni, Richard, and Steven Rubenstein, who’s president of the household agency.

A non-public graveside service is deliberate for Wednesday. 

Rubenstein (left) fends off a mob of reporters as client Rubert Murdoch enters the newsroom of the New York Post in 1993, after a bankruptcy judge granted Murdoch control of the paper

Rubenstein (left) fends off a mob of reporters as shopper Rubert Murdoch enters the newsroom of the New York Put up in 1993, after a chapter decide granted Murdoch management of the paper



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