Patagonia is the newest American firm to weigh in on Georgia’s new voter legislation, blasting Republican Governor Brian Kemp and state lawmakers for ‘doing all the things of their energy to make it more durable to vote.’


The corporate took a public stance towards the legislation though it, too, requires consumers to point out their photograph identification when selecting up curbside orders. has sought remark from Patagonia.

The California-based outside gear model introduced on Tuesday that it might additionally donate $1million to voting rights advocacy teams, together with Black Voters Matter Fund and the New Georgia Undertaking.

The transfer was introduced in a letter launched on Tuesday by Patagonia CEO Ryan Gellert.

Ryan Gellert, CEO of popular outdoor brand Patagonia, announced that his company was opposed to Georgia's new voting law. Gellert is pictured above in Denmark in 2019

Ryan Gellert, CEO of fashionable outside model Patagonia, introduced that his firm was against Georgia’s new voting legislation. Gellert is pictured above in Denmark in 2019

Patagonia is the latest company to publicly come out against the Republican-backed law signed by Georgia Governor Brian Kemp (pictured above surrounded by fellow GOP lawmakers in Atlanta on March 22)

Patagonia is the newest firm to publicly come out towards the Republican-backed legislation signed by Georgia Governor Brian Kemp (pictured above surrounded by fellow GOP lawmakers in Atlanta on March 22)

A protester in the Georgia State Capitol slams the new law as a measure that amounts to 'voter suppression' in this March 25 file photo

A protester within the Georgia State Capitol slams the brand new legislation as a measure that quantities to ‘voter suppression’ on this March 25 file photograph

Patagonia turns into the newest company actor to stake out a place towards the brand new laws. Main League Baseball introduced that it was relocating the All Star Recreation from Atlanta to Denver as a protest.

Republicans this week expressed fury at different firms together with Atlanta-based Delta Air Traces and Coca-Cola for publicly condemning Senate Invoice 202.

‘On March 25, Governor Brian Kemp of Georgia signed a brand new, restrictive voting-access legislation that limits early and absentee voting and poll drop-box places; piles on inflexible voter ID necessities; and provides individuals in energy the power to problem election outcomes they don’t like,’ Gellert wrote.

‘Governor Kemp claims the brand new legislation will shore up religion within the election system, however in actuality, it can solely make it more durable for Georgians of all racial, socioeconomic and political stripes – particularly Black voters – to elect their representatives.’

Major League Baseball confirmed on Tuesday that the Colorado Rockies would now host the annual game. MLB pulled the game out of Truist Park in Atlanta in response to the new Georgia voting law

Main League Baseball confirmed on Tuesday that the Colorado Rockies would now host the annual recreation. MLB pulled the sport out of Truist Park in Atlanta in response to the brand new Georgia voting legislation

Gellert known as on fellow enterprise leaders to donate to activist teams that work to oppose restrictions on voting rights and to ‘decide to reaching out to enterprise companions to facilitate talking out towards additional state legal guidelines that may prohibit voting entry.’

He wrote: ‘A lot of you will have acknowledged that as enterprise leaders, we should assist all stakeholders and never simply reply to shareholders.

What does Georgia’s new GOP election legislation do? 

By Related Press


A lot of the work administering elections in Georgia is dealt with by the state’s 159 counties. The legislation offers the State Election Board new powers to intervene in county election workplaces and to take away and change native election officers. That has led to issues that the Republican-controlled state board might exert extra affect over the administration of elections, together with the certification of county outcomes. 

One goal for intervention might be Fulton County, a Democratic stronghold that comprises most of Atlanta. The closely populated county has been affected by issues, together with lengthy traces, and it’s typically singled out by Republican officers. Below the legislation, the board might intervene in as much as 4 counties at a time and set up a brief superintendent with the power to rent and fireplace personnel together with elections administrators and ballot officers. 


The brand new legislation makes it a misdemeanor handy out ‘any cash or presents, together with, however not restricted to, food and drinks’ to anybody standing in line to vote. The prohibition extends 150 ft from a polling place and 25 ft from any particular person standing in line.

Advocates of the legislation say they’re trying to crack down on political organizations or advocacy teams attempting to affect voters simply earlier than they forged a poll. 

Critics say it is merciless and would penalize even nonpartisan teams or people for one thing so simple as giving water to somebody ready in a protracted line. 

Polling locations would be capable of, however not required to, arrange self-serve water dispensers for voters. 


Republicans had proposed at one time to restrict early voting on weekends, a time when many Black church buildings conduct ‘souls to the polls’ efforts to take congregants to vote. However Republicans reversed themselves, and the measure now expands weekend early voting. 

Beforehand, sooner or later of weekend voting was required, with counties given the choice of providing extra. Now two Saturdays will likely be required, and counties can supply two Sunday voting days as properly. Republicans level to this provision to argue they’re truly increasing, reasonably than proscribing, voting entry. 

‘Let’s present the world we imply it. Our communities and workers may have a extra equitable probability to thrive after they have the power to take part within the route of our nice nation.

‘Let’s take motion collectively for them.’

The Republican-backed Georgia legislation strengthens identification necessities for absentee ballots, shortens early voting intervals for runoffs and makes it unlawful for members of the general public to supply meals and water to voters ready in line.

The Georgia legislation has ignited fierce debate nationwide about voting rights, notably because it comes within the wake of a tense election which Republican supporters of former President Donald Trump declare was tainted with fraud.

President Joe Biden has likened the brand new legislation to ‘Jim Crow’ – a reference to the institutional segregation that denied African-Individuals civil rights within the South within the a long time following the Civil Battle.

However supporters of the legislation accuse Democrats of exaggerating their claims that it’ll end in voter suppression and disenfranchisement of African-Individuals.

After Kemp signed the invoice into legislation, MLB introduced that it was shifting its All Star Recreation, which was initially scheduled to happen within the Atlanta Braves’ dwelling stadium, Truist Park, on March 7, to Colorado.

The choice by MLB sparked a backlash, with Senator Tim Scott, a Republican from South Carolina, noting that the legislation gives 17 days of in-person early voting in Georgia in comparison with Colorado’s 15 days of in-person early voting.

Scott additionally famous that Atlanta’s African-American inhabitants is 51 per cent black whereas Denver’s is 9.2 per cent.

White Home press secretary Jen Psaki earlier this week rejected claims that Colorado has related voting legal guidelines to Georgia.

When requested throughout a White Home press briefing concerning the ‘very related’ voting rules within the two states, Psaki stated: ‘Effectively, let me simply refute the primary level you made.

‘Colorado permits you to register on Election Day, Colorado has voting-by-mail the place they ship to 100 per cent within the state who’re eligible.’

Trump additionally known as on supporters to ‘boycott baseball’ because of this.

‘Baseball is already shedding great numbers of followers, and now they depart Atlanta with their All-Star Recreation as a result of they’re afraid of the Radical Left Democrats who are not looking for voter I.D., which is desperately wanted, to have something to do with our elections,’ Trump stated in an announcement.

The Atlanta Braves had earlier issued an announcement saying it was ‘disenchanted’ by the choice that was made by the group.

The elimination of the profitable All-Star Recreation marks one of the vital vital and high-profile indicators of protest over Georgia’s new voting legal guidelines.

Atlanta-based firms Coca-Cola Co and Delta Air Traces are amongst these to blast the brand new legislation as ‘unacceptable’.

Microsoft Corp, which in February introduced a serious new funding in Atlanta, stated provisions of the legislation signed final week ‘unfairly prohibit the rights of individuals to vote legally, securely, and safely.’

Citi’s chief monetary officer Mark Mason stated in a LinkedIn put up that he was ‘appalled by the latest voter suppression’ handed in Georgia.

Dozens of Black executives, together with Merck & Co Chief Government Officer Kenneth Frazier, had earlier known as on their friends in US firms to push again towards wider restrictions on voting rights.

The marketing campaign towards the brand new Georgia legislation, led by Frazier and former American Specific Co CEO Kenneth Chenault, urged firms to look previous the looks of partisanship and publicly stand towards it and voting restrictions being pursued in different states.

‘We’re calling on company America to publicly oppose any discriminatory laws and all measures designed to restrict Individuals’ capacity to vote,’ Chenault advised Reuters.

‘American firms have to take a stand.’ 


Patagonia was founded by American rock climber and environmentalist Yvon Chouinard. His estimated net worth is $1.8billion, according to Forbes

Patagonia was based by American rock climber and environmentalist Yvon Chouinard. His estimated internet value is $1.8billion, in line with Forbes

Patagonia CEO Ryan Gellert’s announcement that the corporate was against Georgia’s new voting legislation is hardly shocking given the agency’s lengthy historical past of assist for liberal causes together with curbing local weather change and racial justice.

The corporate donates 1 per cent of all of its internet revenues every year towards conservation causes – what it calls a ‘self-imposed’ local weather tax.

Final July, it joined an promoting boycott of Fb and its subsidiary, Instagram, after it accused the social community of failing to take steps to cease the unfold of ‘hateful lies and harmful propaganda’ on its platform.

Patagonia, which relies in Ventura, California, spent practically $1million on adverts about social points or politics between Might 2018 and June 2020, in line with Fb’s advert library.

The adverts received the ‘social points’ moniker as a result of they had been about environmental points.

Days after the police-involved dying of George Floyd, a 46-year-old black who died after he was arrested in Minneapolis on Might 25, Patagonia pledged $100,000 to the NAACP Authorized Protection Fund.

The corporate launched an announcement final spring saying that since 2016 it had pledged greater than $4million ‘to growing assist and a spotlight to grassroots teams in frontline communities who are sometimes hardest hit not solely by racial injustice, but in addition the local weather disaster, environmental air pollution, and now the COVID-19 pandemic.’

Patagonia was based by American rock climber and environmentalist Yvon Chouinard.

Chouinard, 82, has a internet value of $1.8billion, in line with Forbes. As Patagonia just isn’t a publicly traded firm, Chouinard is the only real proprietor.

In 2019, the agency generated an estimated $800million in revenues. It has about 100 company-owned shops around the globe.

Whereas he now not has a day-to-day function in working the corporate, he has remained influential in its company route.

Gellert¿s announcement that the company was opposed to Georgia¿s new voting law is hardly surprising given the firm¿s long history of support for liberal causes including curbing climate change and racial justice

Gellert’s announcement that the corporate was against Georgia’s new voting legislation is hardly shocking given the agency’s lengthy historical past of assist for liberal causes together with curbing local weather change and racial justice

In November 2018, after then-President Donald Trump signed into legislation a brand new tax overhaul that slashed company taxes, Chouinard and his then-CEO, Rose Marcario, introduced that they’d donate the $10million the corporate saved by advantage of the laws to organizations combating local weather change.

Gellert was lately put in as Patagonia CEO after a profitable stint working one other outside gear firm, Utah-based Black Diamond.

Earlier than being named CEO, he was based mostly in Amsterdam, the place he labored as the top of Patagonia’s European, Center Jap, and African company operations.

Gellert doesn’t seem like politically energetic although federal elections information present that he donated $500 to the marketing campaign of former Colorado Senator Mark Udall, a Democrat. 

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