‘As we speak, Volkswagen Group of America, is unveiling the official change of its U.S. model title from Volkswagen of America to Voltswagen of America.
‘Greater than a reputation change, ‘Voltswagen’ is a public declaration of the corporate’s future-forward funding in e-mobility. By definition, Volts are the derived models for electrical potential between two factors. The brand new title and branding symbolize the highly-charged ahead momentum Voltswagen has put in movement, pursuing a aim of transferring all folks point-to-point with EVs.
”We could be altering out our Ok for a T, however what we aren’t altering is that this model’s dedication to creating best-in-class automobiles for drivers and folks all over the place,’ stated Scott Keogh, president and CEO of Voltswagen of America. ‘The thought of a ‘folks’s automotive’ is the very material of our being. Now we have stated, from the start of our shift to an electrical future, that we’ll construct EVs for the thousands and thousands, not simply millionaires. This title change signifies a nod to our previous because the peoples’ automotive and our agency perception that our future is in being the peoples’ electrical automotive.’
‘This month, the corporate welcomes the arrival of ID.4, its first long-range all-electric, zero direct emission SUV, in dealerships throughout America. In addition to being designed to compete with mainstream compact SUVs, the ID.4 is the primary product to be bought nationwide that confirms the corporate’s dedication to sustainable mobility.
‘That is been the mission for the reason that bigger Volkswagen Group grew to become the primary main automaker to assist the targets of the Paris Local weather Settlement, with an added goal of a 30 p.c discount within the firm’s carbon footprint by 2025, and net-carbon neutrality by 2050. A ensuing dedication to promote a million EVs worldwide by 2025 will see greater than 70 electrical fashions launched throughout the VW group manufacturers by 2029.
‘With the introduction of the ‘Drive Larger’ model platform in 2019, Volkswagen of America, because it was then, communicated a long-term imaginative and prescient of striving for a better function, difficult us all to maneuver past self-interest and to think about being a part of one thing larger. The corporate additional signaled its intentions by turning into one among 5 manufacturers that signed up in 2019 to California’s proposed gas economic system laws, which intention to impose stricter CO2 requirements in an effort to assist fight local weather change.
‘Voltswagen means pondering huge, performing boldly and main progress.In 1955 Volkswagen of America was based, and from the start the corporate dared to be totally different from different automakers. VW first received the love of the American public with the Kind 1 Beetle, which finally overtook the Ford Mannequin T because the world’s best-selling automotive, with greater than 23 million bought. By establishing a storied legacy of breaking from conference and emphasizing a real driver-vehicle connection, Volkswagen of America in its time has develop into synonymous with humility, wit and humor, whereas the precise namesake interprets to ‘the folks’s automotive.’
”As our newly launched ID.4 marketing campaign demonstrates, the humanity on the core of this model stays its enduring legacy,’ stated Kimberley Gardiner, senior vp, Voltswagen of America model advertising. ‘The tone of Voltswagen shall be a constant thread between the branded communications for our rising electrical fleet to our gasoline automobiles. Over the course of the following few months, you will notice the model transition in any respect client contact factors. That is an thrilling second for us, and we have now been working by each avenue to make the transition clear, constant, seamless and enjoyable for all.’
‘The corporate will protect components of Volkswagen’s heritage by retaining its iconic VW Darkish Blue coloration for gas-powered automobiles and Mild Blue to distinguish the brand new, EV-centric branding. Beginning right now, new branding will roll out throughout all the firm’s promoting, web site and social media channels. Transferring ahead, ‘Voltswagen’ shall be positioned as an exterior badge on all EV fashions with gasoline automobiles sporting the VW emblem solely. Exterior and inside signage will quickly roll out to all Voltswagen properties and dealerships throughout the US.’