San Francisco residents ordering sushi deliveries might have fallen sufferer to fakes after an eatery allegedly took the names and logos of two eating places and fulfilled orders on-line.
The unique proprietor of Blowfish Sushi to Die For on Mission Road mentioned he’s contemplating authorized motion towards the operators of a restaurant that’s utilizing the identical identify and insignia despite the fact that he owns the trademark.
The restaurant as soon as operated by Jason Teplitsky was pressured to close down in December after greater than 20 years in operation, in line with the San Francisco Chronicle.
However he was shocked to be taught that one other eatery started working out of the identical location at 2193 Mission Road and was fulfilling orders on-line for sushi utilizing each the unique Blowfish identify in addition to one other Tokyo-based restaurant, Wagyu Mafia.
‘I do not know what to assume,’ Teplitsky instructed the Chronicle.
The unique proprietor of Blowfish Sushi to Die For on Mission Road in San Francisco mentioned he’s contemplating authorized motion towards the operators of a restaurant that’s utilizing the identical insignia despite the fact that he owns the trademark
The restaurant has reopened with the brand new house owners utilizing the identify ‘Blowfish Sushi on Mission’ to promote meals on apps like Doordash, Seamless, and GrubHub
Jason Teplitsky, who was pressured to close down Blowfish Sushi to Die For in December after greater than 20 years in operation, mentioned he’s contemplating authorized motion towards the brand new house owners
‘How does somebody resolve to do one thing like this? Did they assume all of us bought COVID and died?’
Teplitsky instructed the Chronicle that on Friday he confirmed up at his previous restaurant and demanded to talk to whoever was working the reopened eatery, which nonetheless had the previous Blowfish identify and brand above the doorway.
The confrontation grew tense as staffers replied that they did not know the proprietor or the proprietor’s identify.
Dissatisfied with the response, Teplitsky threatened to deliver a gaggle of people that would stand outdoors the restaurant door as a way to forestall prospects from getting in or out.
He mentioned the brand new restaurant was going to be subjected to ‘a world of significant lawyership.’
Workers at Blowfish Sushi mentioned that Teplitsky raised his voice and scared them.
‘He was waving his arms frantically,’ mentioned one worker, Emily Wing.
‘I used to be shaking. I used to be similar to, ‘Are you able to please depart? Are you able to please depart?’ and he would not depart.’
Police arrived on the scene and Teplitsky went residence. The restaurant continued working that day.
The restaurant supervisor, Kevin Chen, mentioned that it was by no means the intention of the proprietor to steal the identify of Teplitsky’s restaurant.
Chen mentioned that the eatery saved the previous identify as a result of the signage remained and it was simply simpler to maintain utilizing that identify slightly than undergo the bureaucratic paperwork of registering a brand new identify.
‘It takes time to do the paperwork and the whole lot,’ Chen mentioned. The eatery will ultimately be renamed ‘Chome,’ which suggests ‘district’ in Japanese.
Chen mentioned the restaurant might take authorized motion towards Teplitsky if staff really feel like they’re being harassed.
The undated picture above reveals the within of the Blowfish Sushi restaurant earlier than it was pressured to close down in December
Each Chen and Wing mentioned they do not know who the proprietor is. Metropolis paperwork record a lady named Anna Zhao, although the workers say they have no idea who that’s.
Chen mentioned the restaurant is owned by a ‘company’ that was not based mostly domestically.
Days after Teplitsky confronted the workers, the signage above the restaurant bearing the identify and brand of the previous Blowfish Sushi to Die For was painted over.
The restaurant additionally launched a brand new menu that included new dishes like okonomiyaki and lobster tail-topped risotto.
However the previous Blowfish Sushi continues to do enterprise on supply apps like Seamless, GrubHub, and Doordash.
Weeks after Teplitsky was pressured to close down his restaurant, the operators of the brand new eatery registered with town of San Francisco as Mission Blowfish, Inc. On-line, it is named Blowfish Sushi on Mission.
‘It is not some type of accident,’ Teplitsky mentioned.
Teplitsky mentioned that he determined to position an order simply to get a way of what the meals was like.
‘It is much like sushi buffet — all you may eat,’ he mentioned.
‘It is not worthy of the identify.’
In keeping with on-line critiques, the brand new Blowfish restaurant started working in February.
On Yelp, the enterprise promotes itself as the unique, claiming that it was ‘established in 1998.’
‘Legendary sushi spot on Mission with new possession and model new menu idea to impress,’ in line with the outline on Yelp.
As of Tuesday, there have been solely seven critiques posted on Yelp, with one reviewers claiming to know the earlier proprietor.
‘This isn’t the unique Blowfish Sushi To Die For,’ in line with one reviewer, ‘L N.’ from San Jose.
The Mission Road location can also be the listed handle of one other sushi restaurant based mostly in Asia – Wagyu Mafia
Wagyumafia is the identify of a well-known Japanese chain of eating places. It’s warning American diners in San Francisco that anybody ordering from an inventory on-line is being duped
Wagyumafia in Japan posted this picture on social media exhibiting the DoorDash itemizing for the San Francisco ‘location’ and calling it a ‘pretend’
‘New proprietor stole the enterprise identify and brand and repurposed to faux to be the unique.
‘I do know a few of the authentic individuals who ran Blowfish. Disgrace on the one that has the audacity to reuse the previous identify and its historical past as their very own. What a fraud!
‘I don’t advocate consuming right here. You can’t belief what’s within the meals after figuring out they’re shady like that.’
4 of the reviewers, nonetheless, have been glowing.
‘Fairly good taste and good folks. That is what it takes for me to develop into a return buyer,’ learn one overview.
One other reviewer referred to as ‘Amisha S.’ wrote: ‘One of many higher sushi experiences I’ve had in SF…The sushi can finest be described as contemporary in a means that actually melts in your mouth.’
The restaurant posted a menu on DoorDash which incorporates some 200 gadgets, together with $7 for an order of spicy tuna roll; $6 for an order of California roll; $14 for dragon roll; $8 for hen kara-age.
An appetizer of lobster tempura would set diners again $20 whereas a five-piece set of shrimp tempura goes for $12.
The menu additionally affords large bluefin tuna kama for $35.
The Mission Road location can also be the listed handle of one other sushi restaurant based mostly in Asia – Wagyu Mafia.
Final month, meals author Tamara Palmer of 48Hills was trying to order sushi on an app when she got here throughout the Wagyu Mafia identify.
Palmer assumed that the itemizing was for a neighborhood department of the well-known Tokyo-based model.
The ‘ghost kitchen’ that Palmer ordered from supplied $180 cutlet sandwiches in addition to $35 for Wagyu nigiri.
‘Though I loved savoring each chew and have gratitude to have the ability to experiment like this now and again within the identify of science, I discovered that the presentation paled compared to how this high quality Japanese beef is extra competently dealt with by cooks all around the metropolis,’ she wrote within the overview.
The above file photograph reveals a Wagyumafia restaurant in Japan. The restaurant mentioned it’s contemplating authorized motion towards the operators of the Mission Road location
Palmer then acquired an electronic mail.
‘I am getting in contact on behalf of WAGYUMAFIA to let you realize that the WAGYUMAFIA in San Francisco is a pretend,’ a consultant from the Japanese model wrote to her.
Palmer realized she had been duped.
‘I do know folks love stunt meals and I do know folks will splash out for loopy gadgets, however proper now? My god,’ she mentioned.
Moreover $180 sandwiches, the Wagyu Mafia menu additionally included $100 for a omakase sashimi platter; $80 for wagyu katsu sando sandwich; and $50 for wagyu tataki appetizer.
Wagyumafia at present has areas solely in Japan and Hong Kong. A consultant from the corporate instructed the Chronicle that it purchased a trademark to the identify in the USA in 2018.
On the time, it was contemplating opening a location in San Francisco.
‘Whereas we’re flattered to have such sturdy model recognition in San Francisco, it is rather unlucky that one other occasion is profiting immediately off of the Wagyumafia identify and its signature dishes, deceiving prospects within the course of,’ Wagyumafia proprietor Hisato Hamada mentioned in a press release.
‘It was much more disappointing to be taught that is turning into a typical incidence for different restaurant companies.’
As of Tuesday, each Blowfish and Waguy Mafia have been nonetheless providing their companies.
Each Teplitsky and Wagyumafia mentioned they’ll contact the supply apps and encourage them to deactivate the listings of the Mission Road-based areas.